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person:"Homburg, Christian"
~person:"Casidy, Riza"
~person:"Menon, Ajay"
~person:"Tecklenburg, Tim"
~subject:"Business-to-business marketing"
~subject:"Customer value"
~subject:"Kundenwert"
~subject:"Procurement"
~subject:"Product management"
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Search: subject_exact:"Supplier relationship management"
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Business-to-business marketing
Customer value
Kundenwert
Procurement
Product management
Lieferantenmanagement
51
Supplier relationship management
51
Beziehungsmarketing
23
Relationship marketing
23
Deutschland
21
Germany
21
Theorie
17
Theory
17
B-to-B-Marketing
13
Marketing management
13
Marketingmanagement
13
Consumer behaviour
10
Konsumentenverhalten
10
Customer satisfaction
8
Kundenzufriedenheit
8
Kundenbindung
7
Beziehungsmanagement
6
Marketing-Mix
6
Erfolgsfaktor
5
Estimation
5
Preismanagement
5
Pricing strategy
5
Relationship quality
5
Schätzung
5
Success factor
5
Beschaffung
4
Business-to-Business-Marketing
4
Confidence
4
Kundenmanagement
4
Vertrauen
4
Brand image
3
Brand management
3
Bundling strategy
3
Business services
3
Commitment
3
Leistungsbündel
3
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Language
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English
16
German
8
Author
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Homburg, Christian
Casidy, Riza
Menon, Ajay
Tecklenburg, Tim
Kleinaltenkamp, Michael
21
Svensson, Göran
19
Ulaga, Wolfgang
13
Keränen, Joona
12
Naudé, Peter
12
Eßig, Michael
11
Corsaro, Daniela
10
Jacob, Frank
10
Kowalkowski, Christian
10
Schoenherr, Tobias
10
Sharma, Arun
10
Johnston, Wesley J.
9
Schiele, Holger
9
Sharma, Piyush
9
Bag, Surajit
8
Chaturvedi, Aadhaar
8
Hofbauer, Günter
8
Høgevold, Nils M.
8
Lintukangas, Katrina
8
Mora Cortez, Roberto
8
Netessine, Serguei
8
Voeth, Markus
8
Wagner, Stephan M.
8
Andersen, Poul Houman
7
Bogaschewsky, Ronald
7
Buvik, Arnt
7
Eggert, Andreas
7
Ellegaard, Chris
7
Fischer, Michael
7
Hallikas, Jukka
7
Henneberg, Stephan
7
Koppelmann, Udo
7
Mashhour, Tarek
7
Mohan, Mayoor
7
Nyadzayo, Munyaradzi W.
7
Pepels, Werner
7
Rodríguez, Rocío
7
Roehrich, Jens
7
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
24
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
3
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
4
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
5
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
6
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
7
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
8
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
9
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
10
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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