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person:"Homburg, Christian"
~person:"Menon, Ajay"
~person:"Tecklenburg, Tim"
~subject:"Business-to-business marketing"
~subject:"Customer value"
~subject:"Kundenwert"
~subject:"Product management"
~type_genre:"Article in journal"
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Business-to-business marketing
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5
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Homburg, Christian
Menon, Ajay
Tecklenburg, Tim
Svensson, Göran
19
Ulaga, Wolfgang
12
Naudé, Peter
11
Corsaro, Daniela
10
Keränen, Joona
10
Kowalkowski, Christian
10
Sharma, Arun
9
Sharma, Piyush
9
Casidy, Riza
8
Høgevold, Nils M.
8
Johnston, Wesley J.
7
Kleinaltenkamp, Michael
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Nyadzayo, Munyaradzi W.
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Henneberg, Stephan
6
Jalkala, Anne
6
La Rocca, Antonella
6
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6
Roberts-Lombard, Mornay
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5
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Geiger, Ingmar
5
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Kindström, Daniel
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Malik, Ashish
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Journal of marketing
2
Journal of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
5
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
6
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
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