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person:"Huber, Frank"
~language:"eng"
~person:"Veloutsou, Cleopatra"
~source:"econis"
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Search: subject_exact:"Produktimage"
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Brand image
20
Markenimage
20
Consumer behaviour
17
Konsumentenverhalten
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Brand management
15
Markenführung
15
Beziehungsmarketing
10
Brand
10
Markenartikel
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Brand loyalty
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Measurement
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Messung
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Personality psychology
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Persönlichkeitspsychologie
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Brand hate
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Brand identity
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Consumer-based brand equity
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Consumers
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Corporate reputation
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Fuzzy set qualitative comparative analysis
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brand loyalty
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Huber, Frank
Veloutsou, Cleopatra
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
De Chernatony, Leslie
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Sattler, Henrik
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Burmann, Christoph
14
Kumar, Vikas
14
Sarkar, Juhi Gahlot
14
Shimul, Anwar Sadat
14
Valette-Florence, Pierre
14
Batra, Rajeev
13
Baumgarth, Carsten
13
Khamitov, Mansur
13
Ko, Eunju
13
Merrilees, Bill
13
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Journal of business research : JBR
7
The journal of product & brand management
3
The journal of brand management : an international journal
2
Athens journal of business & economics : AJBE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
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Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
3
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
4
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
5
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
6
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
9
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
10
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
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