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person:"Huber, Frank"
~person:"Arnita, Devi"
~person:"Neumann, Marcus M."
~person:"Thorson, Esther"
~subject:"Mobilkommunikation"
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Mobilkommunikation
Mobile Marketing
16
Mobile marketing
16
Advertising effects
7
Deutschland
7
Germany
7
Werbewirkung
7
Mobile Business
6
Mobile business
6
Mobile communications
6
Online-Marketing
6
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Social Web
4
Social web
4
Branchenentwicklung
3
Interactive media
3
Interaktive Medien
3
Internet usage
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Internetnutzung
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Online-Werbung
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Sector development
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Verbraucherverhalten
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Advertising
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Erfolgsfaktor
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Forschung
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Innovation adoption
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Innovationsakzeptanz
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Research
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Social Media
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Success factor
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Telemarketing
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Unternehmen
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mobile advertising
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2000-2015
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2001-2015
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Bank marketing
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Huber, Frank
Arnita, Devi
Neumann, Marcus M.
Thorson, Esther
Bauer, Hans H.
7
Shankar, Venkatesh
6
Karjaluoto, Heikki
5
Luo, Xueming
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Bart, Yakov
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Ghose, Anindya
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Leppäniemi, Matti
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Spann, Martin
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Barnes, Stuart J.
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Cui, Xuebin
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Fang, Zheng
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Giaglis, George M.
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Narang, Unnati
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Okazaki, Shintaro
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Rafieian, Omid
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Salo, Jari
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Scornavacca, Eusebio
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Stephen, Andrew T.
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Yoganarasimhan, Hema
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Grewal, Dhruv
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
International journal of internet marketing and advertising : IJIMA
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Series: Management know-how / M
1
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ECONIS (ZBW)
6
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1
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
2
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
3
Erfolgreiches Marketing im Mobilfunknetz
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 109-128)
.
2008
Persistent link: https://www.econbiz.de/10003753403
Saved in:
4
Effective mobile marketing : an empirical study
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
-
2007
Persistent link: https://www.econbiz.de/10003516869
Saved in:
5
Effective mobile marketing : eine empirische Untersuchung
Bauer, Hans H.
;
Lippert, Ingo
;
Reichardt, Tina
; …
-
2005
Persistent link: https://www.econbiz.de/10013430128
Saved in:
6
Bestimmungsfaktoren der Konsumentenakzeptanz von Mobile Marketing in Deutschland : eine empirische Untersuchung
Bauer, Hans H.
;
Reichardt, Tina
;
Neumann, Marcus M.
-
2004
Persistent link: https://www.econbiz.de/10013430109
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