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person:"John, Deborah Roedder"
~person:"Hagtvedt, Henrik"
~person:"Phau, Ian"
~subject:"Luxusgüter"
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Luxusgüter
Brand extension
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Markentransfer
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Consumer behaviour
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Brand management
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John, Deborah Roedder
Hagtvedt, Henrik
Phau, Ian
Boisvert, Jean
3
Veg-Sala, Nathalie
3
Albrecht, Carmen-Maria
2
Ashill, Nicholas J.
2
Backhaus, Christof
2
Bravo, Rafael
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Dall'Olmo Riley, Francesca
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Gurzki, Hannes
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Pina, José M.
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Roux, Elyette
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Woisetschläger, David
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Ahn, Jiseon
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Cheong, Edith
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Cheong, Yunjae
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Chu, Chia-hsien
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Denize, Sara
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Eastman, Jacqueline Kilsheimer
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Hanslin, Kamilla
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Hasliza Hassan
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Hill, Jessica
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Jin, Byoungho
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
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