The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Year of publication: |
2009
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Authors: | Hagtvedt, Henrik ; Patrick, Vanessa M. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 4, p. 608-618
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Subject: | Luxusgüter | Luxury goods | Markenimage | Brand image | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Emotion | USA | United States |
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