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person:"Keller, Kevin Lane"
~person:"Boisvert, Jean"
~person:"Park, Jungkun"
~subject:"Consumer behaviour"
~subject:"Verbraucherverhalten"
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Consumer behaviour
Verbraucherverhalten
Brand extension
23
Markentransfer
23
Brand management
17
Markenführung
17
Konsumentenverhalten
16
Brand image
15
Markenimage
15
Brand
5
Markenartikel
5
Marketing management
5
Marketingmanagement
5
Luxury goods
4
Luxusgüter
4
Brand architecture
3
Corporate reputation
3
Firmenimage
3
Markenarchitektur
3
Dienstleistungsqualität
2
France
2
Frankreich
2
Game theory
2
Markenpolitik
2
New product development
2
Product quality
2
Produktentwicklung
2
Produktqualität
2
Service quality
2
Signalling
2
Spieltheorie
2
USA
2
United States
2
brand extension
2
game theory
2
product quality
2
signaling
2
Accessibility-diagnosticity
1
Bewertung
1
Brand associations transfer
1
Brand concept
1
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2
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English
16
Author
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Keller, Kevin Lane
Boisvert, Jean
Park, Jungkun
Phau, Ian
6
Milberg, Sandra J.
5
Sattler, Henrik
5
Völckner, Franziska
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Bei, Lien-ti
3
Bierwirth, Andreas
3
Dawes, John
3
Dhar, Ravi
3
Dwivedi, Abhishek
3
Goodstein, Ronald Charles
3
Gürhan-Canli, Zeynep
3
Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Merrilees, Bill
3
Moorthy, Sridhar
3
Pina, José M.
3
Punyatoya, Plavini
3
Ragel, Victoria Rosanna
3
Ringeisen, Petra
3
Sharp, Byron
3
Yadav, Rajan
3
Aaker, David A.
2
Afzal, Sarwat
2
Albrecht, Carmen-Maria
2
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Andres, Nils
2
Ashill, Nicholas J.
2
Bacchiega, Emanuele
2
Backhaus, Christof
2
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Journal of retailing and consumer services
2
Brand management ; Vol. 3
1
International journal of business excellence
1
International journal of wine business research
1
International marketing review
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Measuring and managing brands
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
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ECONIS (ZBW)
16
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1
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
2
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
3
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
4
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
5
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
6
Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon
;
Park, Jungkun
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
Saved in:
7
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
8
Reciprocal transfer of brand associations between service parent brands and upward line extensions : an accessibility-diagnosticity perspective
Boisvert, Jean
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 222-243
Persistent link: https://www.econbiz.de/10011515426
Saved in:
9
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
10
The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
Saved in:
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