//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kent, Aubrey"
~language:"eng"
~person:"Dickson, Geoff"
~person:"Pedersen, Paul M."
~person:"Uhrich, Sebastian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
44
Sports marketing
44
Professional sports
29
Profisport
29
Consumer behaviour
20
Konsumentenverhalten
20
Sport organization
17
Sportorganisation
17
Sport
16
Sports
16
Football
9
Fußball
9
Sport event
8
Sportveranstaltung
8
USA
8
United States
8
Arbeitsgruppe
6
Brand management
6
Markenführung
6
Team
6
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
Sponsoring
5
Sponsorship
5
Betriebliche Wertschöpfung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer integration
4
Kundenintegration
4
Sports economics
4
Sportökonomik
4
Value creation
4
team sport
4
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
41
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
German
3
Author
All
Kent, Aubrey
Dickson, Geoff
Pedersen, Paul M.
Uhrich, Sebastian
Funk, Daniel C.
24
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
18
McDonald, Heath
18
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
Breuer, Christoph
15
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Chadwick, Simon
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
James, Jeffrey D.
13
Jensen, Jonathan A.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Doyle, Jason P.
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bühler, André W.
10
Nufer, Gerd
10
Bennett, Gregg
9
Cho, Heetae
9
Filo, Kevin
9
Grohs, Reinhard
9
Karg, Adam
9
Kim, Kihan
9
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
9
European Sport management quarterly : ESMQ
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sports marketing & sponsorship
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
5
Elgar encyclopedias in business and management series
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Marketing : ZFP ; journal of research and management
1
Sport marketing in a global environment : strategic perspectives
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Tackling international markets : bicultural brand positioning of sport leagues in foreign countries
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10014633212
Saved in:
3
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
4
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
5
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
6
You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
Saved in:
7
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
8
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
Saved in:
9
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
10
Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012623292
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->