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person:"Kent, Aubrey"
~language:"eng"
~person:"Dickson, Geoff"
~person:"Pedersen, Paul M."
~person:"Woisetschläger, David"
~subject:"Sponsoring"
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Sponsoring
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Kent, Aubrey
Dickson, Geoff
Pedersen, Paul M.
Woisetschläger, David
Cornwell, T. Bettina
15
Jensen, Jonathan A.
11
Koronios, Konstantinos
10
Breuer, Christoph
8
Biscaia, Rui
7
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4
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European journal of marketing : EJM
3
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of marketing
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
3
Inferring corporate motives : how deal characteristics shape sponsorship perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
4
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
5
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Saved in:
6
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
7
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
8
Does your sponsor affect my perception of the event? : the role of event sponsors as signals
Walker, Matthew
;
Hall, Todd
;
Todd, Samuel Y.
;
Kent, Aubrey
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10009373484
Saved in:
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