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person:"Kent, Aubrey"
~language:"eng"
~person:"Dickson, Geoff"
~person:"Pedersen, Paul M."
~subject:"Fußball"
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Fußball
Sportmarketing
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Sports marketing
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Kent, Aubrey
Dickson, Geoff
Pedersen, Paul M.
Kunkel, Thilo
10
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International journal of sports marketing & sponsorship
1
Sport marketing in a global environment : strategic perspectives
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
2
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
3
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
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