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person:"Kent, Aubrey"
~person:"Dickson, Geoff"
~person:"Funk, Daniel C."
~person:"Pedersen, Paul M."
~person:"Uhrich, Sebastian"
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Sportmarketing
70
Sports marketing
70
Professional sports
43
Profisport
43
Consumer behaviour
41
Konsumentenverhalten
41
Sport
29
Sports
27
Sport organization
24
Sportorganisation
24
Football
17
Fußball
17
Sport event
13
Sportveranstaltung
13
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
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United States
9
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Team
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7
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Australien
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Kent, Aubrey
Dickson, Geoff
Funk, Daniel C.
Pedersen, Paul M.
Uhrich, Sebastian
Nufer, Gerd
47
Bühler, André W.
27
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Chadwick, Simon
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
James, Jeffrey D.
13
Jensen, Jonathan A.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Doyle, Jason P.
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Séguin, Benoit
10
Bennett, Gregg
9
Chanavat, Nicolas
9
Cho, Heetae
9
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Journal of sport management : the official journal of the North American Society of Sport Management
12
International journal of sport management and marketing : IJSMM
11
Sport management review
11
European Sport management quarterly : ESMQ
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sports marketing & sponsorship
6
Journal of business research : JBR
2
Journal of service management
2
Elgar encyclopedias in business and management series
1
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Marketing : ZFP ; journal of research and management
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
Sport marketing in a global environment : strategic perspectives
1
SpringerLink / Bücher
1
The service industries journal
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ECONIS (ZBW)
70
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1
Guest editorial: the sport x service experience : an opportunity for sport service management research
Kunkel, Thilo
;
Funk, Daniel C.
- In:
Journal of service management
35
(
2024
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10014456576
Saved in:
2
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
3
Tackling international markets : bicultural brand positioning of sport leagues in foreign countries
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10014633212
Saved in:
4
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
5
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
6
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
7
You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
Saved in:
8
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
9
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
Saved in:
10
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
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