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person:"Kent, Aubrey"
~person:"Fink, Janet S."
~person:"Wear, Henry"
~subject:"Arbeitsgruppe"
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Search: subject_exact:"Sports marketing"
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Arbeitsgruppe
Sportmarketing
20
Sports marketing
20
Professional sports
13
Profisport
13
Consumer behaviour
10
Konsumentenverhalten
10
Sport organization
9
Sportorganisation
9
Sport
7
Sports
7
Team
6
Brand management
5
Markenführung
5
Personality psychology
5
Persönlichkeitspsychologie
5
Ball game
4
Ballsport
4
Brand image
4
Markenimage
4
USA
4
United States
4
team identification
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Sport event
3
Sportveranstaltung
3
Athletes
2
Brasilien
2
Brazil
2
Football
2
Frauen
2
Fußball
2
Higher education institution
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Hochschule
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Social Web
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Social web
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Sponsoring
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Sponsorship
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Sport policy
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English
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Kent, Aubrey
Fink, Janet S.
Wear, Henry
Heere, Bob
5
Katz, Matthew
5
Ko, Yong Jae
5
Wann, Daniel L.
5
Biscaia, Rui
4
Baker, Thomas A., III.
3
Delia, Elizabeth B.
3
Jang, Wonseok
3
Kunkel, Thilo
3
Uhrich, Sebastian
3
Yousaf, Anish
3
Amanpreet Singh
2
Barlas, Achilleas
2
Behrens, Anton
2
Byon, Kevin K.
2
Chang, Yonghwan
2
Collins, Dorothy R.
2
Eghbali, Sahand
2
Funk, Daniel C.
2
Germelmann, Claas Christian
2
Inoue, Yuhei
2
Itani, Maher N.
2
Kim, Sungkyung
2
Koo, Jakeun
2
Manoli, Argyro Elisavet
2
Matsuoka, Hirotaka
2
Mishra, Abhishek
2
Moghadam, Mahnaz
2
Mozafari, Ehsan
2
Papadimitriou, Dimitra
2
Rai, Jaskirat Singh
2
Santos, Manuel Alonso dos
2
Stieler, Maximilian
2
Takamatsu, Shohei
2
Theodorakis, Nicholas D.
2
Tyler, B. David
2
Yoshida, Masayuki
2
jolfaii, Eghbal
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Published in...
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European Sport management quarterly : ESMQ
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
6
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1
Toward a better understanding of fan aggression and dysfunction : the moderating role of collective narcissism
Larkin, Ben
;
Fink, Janet S.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011998384
Saved in:
2
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
3
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
4
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
5
The displaced fan : the importance of new media and community identification for maintraining team identity with your hometown team
Collins, Dorothy R.
;
Heere, Bo
;
Shapiro, Stephen L.
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 655-674
Persistent link: https://www.econbiz.de/10011641175
Saved in:
6
Enhancing the benefits of professional sport philanthropy : the roles of corporate ability and communication strategies
Inoue, Yuhei
;
Mahan, Joseph E.
;
Kent, Aubrey
- In:
Sport management review
16
(
2013
)
3
,
pp. 314-325
Persistent link: https://www.econbiz.de/10009787473
Saved in:
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