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person:"Khare, Arpita"
~person:"Kumar, V."
~subject:"Age group"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Einzelhandel
Consumer behaviour
105
Konsumentenverhalten
105
India
58
Indien
58
Relationship marketing
34
Retail trade
13
Brand image
12
Markenimage
12
Bekleidung
11
Clothing
11
Brand management
10
Markenführung
10
Online retailing
10
Online-Handel
10
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9
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9
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9
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7
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English
44
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Khare, Arpita
Kumar, V.
Han, Heesup
41
Hollebeek, Linda D.
33
Verhoef, Peter C.
33
Grewal, Dhruv
31
Loureiro, Sandra Maria Correia
31
Mattila, Anna S.
29
Swoboda, Bernhard
29
Schramm-Klein, Hanna
25
Gázquez-Abad, Juan Carlos
24
Huber, Frank
23
Klaus, Philipp
23
Pantano, Eleonora
22
Das, Gopal
21
Bang, Nguyen
20
Martínez-López, Francisco J.
20
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Balaji, M. S.
18
Gijsbrechts, Els
18
Gil Saura, Irene
18
Khan, Imran
18
Usman, Osly
18
Foscht, Thomas
17
Zielke, Stephan
17
Ahn, Jiseon
16
Evanschitzky, Heiner
16
Herrmann, Andreas
16
Japutra, Arnold
16
Rajagopal
16
Roggeveen, Anne L.
16
Sands, Sean
16
Wong, IpKin Anthony
16
Lemon, Katherine N.
15
Mittal, Vikas
15
Paul, Justin
15
Quach, Sara
15
Rahman, Zillur
15
Roy, Sanjit
15
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Springer-Verlag GmbH
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Journal of the Academy of Marketing Science
5
Journal of marketing
4
Journal of international consumer marketing
3
Journal of marketing research : JMR
3
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing analytics : JMA
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
Asia Pacific journal of marketing and logistics
1
Customer engagement marketing
1
Handbook of research on customer engagement
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Springer Texts in Business and Economics
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ECONIS (ZBW)
44
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44
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1
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
2
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
3
Health insurance policy renewal : an exploration of reputation, performance, and affect to understand customer inertia
Kautish, Pradeep
;
Khare, Arpita
;
Sharma, Rajesh
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 261-278
Persistent link: https://www.econbiz.de/10013390768
Saved in:
4
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
5
Location and agglomeration factors predicting retailers' preference for Indian malls
Khare, Arpita
- In:
Journal of marketing analytics : JMA
8
(
2020
)
4
,
pp. 245-266
Persistent link: https://www.econbiz.de/10012421360
Saved in:
6
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
7
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
8
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
9
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
10
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
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