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person:"Kilgour, Mark"
~person:"Chen, Huan"
~person:"Hardy, Jonathan"
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Kilgour, Mark
Chen, Huan
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ECONIS (ZBW)
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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2
Demystifying engagement : Chinese advertising practitioners' perspective
Chen, Huan
;
Wang, Rang
;
Liang, Xuan
- In:
International journal of market research
62
(
2020
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10012231187
Saved in:
3
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
4
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
5
Advertising regulation
Hardy, Jonathan
- In:
The advertising handbook
,
(pp. 74-87)
.
2009
Persistent link: https://www.econbiz.de/10003851902
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