Demystifying engagement : Chinese advertising practitioners' perspective
Huan Chen, Rang Wang, Xuan Liang
| Year of publication: |
2020
|
|---|---|
| Authors: | Chen, Huan ; Wang, Rang ; Liang, Xuan |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 3, p. 314-334
|
| Subject: | advertising practitioners | China | Chinese advertising industry | engagement | qualitative research | Werbung | Advertising | Werbewirtschaft | Advertising industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320905273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231187