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person:"Klein, Kristina"
~person:"Heslop, Louise A."
~person:"Portugal-Pérez, Alberto"
~type:"article"
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Search: subject_exact:"Geographische Herkunftsangaben"
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Designation of origin
14
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14
Brand image
7
Markenimage
7
Consumer behaviour
5
Konsumentenverhalten
5
International marketing
4
Internationales Marketing
4
Sport event
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Klein, Kristina
Heslop, Louise A.
Portugal-Pérez, Alberto
Diamantopoulos, Adamantios
20
Giraldi, Janaina de Moura Engracia
12
Stepchenkova, Svetlana
10
Bruwer, Johan
9
Magnusson, Peter
9
Papadopoulos, Nicolas G.
9
Phau, Ian
9
Alvarez, Maria D.
8
Balabanis, George
8
Hayakawa, Kazunobu
8
Lee, Richard
8
Westjohn, Stanford A.
8
Aichner, Thomas
7
De Melo, Jaime
7
De Nisco, Alessandro
7
Melewar, T. C.
7
Pike, Steven
7
Stylidis, Dimitrios
7
Zdravkovic, Srdan
7
Astous, Alain d'
6
Campo, Sara
6
Chen, Chun-Chu
6
Estevadeordal, Antoni
6
Grebitus, Carola
6
Grote, Ulrike
6
Insch, Andrea
6
Josiassen, Alexander
6
Lehto, Xinran Y.
6
Nadeau, John
6
Ahmed, Zafar U.
5
Balling, Richard
5
Brenton, Paul
5
Cai, Liping A.
5
Cheah, Isaac
5
Elliot, Statia
5
Fischer, Wolfgang Chr.
5
Grudecka, Anna
5
Guzman, Francisco
5
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Essays on the effects of brand names and prices on consumer behavior
4
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of economic integration
2
International journal of wine business research : IJWBR
1
Journal of marketing
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
14
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
An examination of the status and evolution of country image research
Lu, Irene R. R.
;
Heslop, Louise A.
;
Thomas, D. Roland
; …
- In:
International marketing review
33
(
2016
)
6
,
pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
Saved in:
3
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
4
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
5
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
6
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
7
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
8
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
Saved in:
9
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
10
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
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