//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~isPartOf:"Journal of business strategy"
~person:"Backhaus, Klaus"
~person:"Kitchen, Philip J."
~subject:"Advertising"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Marketingmanagement
Communication
2
Kommunikation
2
Marketing
2
Marketing management
2
Brand management
1
Branding
1
Communications practice
1
Environmental trends
1
Generation X, Y, Z
1
IMC
1
Integrated communications
1
Macro/micro issues
1
Managerial guidelines
1
Markenführung
1
Market research
1
Marketing communications
1
Marketing communications theory
1
Postmodernism
1
Review paper
1
Segmentation
1
Theorie
1
Theory
1
USA
1
United States
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kotler, Philip
Backhaus, Klaus
Kitchen, Philip J.
Jackson, Stuart E.
3
Tournois, Laurent
3
Anderson, Jamie
1
Anschober, Markus
1
Bailom, Franz
1
Billou, Niels
1
Burgmann, Inga
1
Burns, David J.
1
Canning, Gordon
1
Cox, Joshua L.
1
Dean, Thomas J.
1
Jeanpert, Sophie
1
Lee, Hei Wei
1
Lipscomb, R. F.
1
Martinez, Eric R.
1
Matzler, Kurt
1
Mokwa, Michael P.
1
Pacheco, Desiree F.
1
Paché, Gilles
1
Proctor, Tony
1
Quinlan, Kevin B.
1
Richardson, Susan
1
Scott, Crystal J.
1
Wang, Le
1
Warren, Homer B.
1
Weiser, John
1
Xiong, Jie
1
Yan, Jie
1
more ...
less ...
Published in...
All
Journal of business strategy
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
wi - Wirtschaft
6
Always learning
3
European journal of marketing : EJM
3
Journal of marketing communications
3
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
wi / wirtschaft
2
wi wirtschaft
2
A reader in marketing communications
1
AMS review : official publication of the Academy of Marketing Science
1
Beiträge aus dem Institut für Verkehrswissenschaft an der Universität Münster
1
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
EuroMed journal of business
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of research on international advertising
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Integrated brand marketing and measuring returns
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing : metaphors and metamorphosis
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
McGrawHill education
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Qualitative market research : an international journal
1
Review of marketing research
1
Springer Business Cases
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
2
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->