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person:"Kotler, Philip"
~language:"eng"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type:"book"
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Internationales Marketing
Konsumentenverhalten
Marketing management
91
Marketingmanagement
91
Marketing
54
Marketing theory
23
Marketingtheorie
23
Theorie
18
Theory
18
USA
14
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Rajan Varadarajan
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Betriebswirtschaftslehre
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International marketing
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Nonprofit marketing
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Hawkins, Del I.
9
Best, Roger J.
8
McCarthy, Edmund Jerome
7
Olson, Jerry C.
7
Perreault, William D.
7
Peter, Jerome Paul
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Rajagopal
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Doole, Isobel
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Lowe, Robin
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Mothersbaugh, David L.
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Spann, Martin
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Alserhan, Baker Ahmad
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Chintagunta, Pradeep K.
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Foxall, Gordon R.
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Helsen, Kristiaan
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Kotabe, Masaaki
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Zeithammer, Robert
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Keegan, Warren J.
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MacInnis, Deborah J.
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Nasiry, Javad
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Schmidt, Klaus M.
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Smith, N. Craig
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Bartling, Björn
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Bennett, Roger
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Cannon, Joseph P.
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Coney, Kenneth A.
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Dhar, Sanjay K.
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Jeannet, Jean-Pierre
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Khosrowpour, Mehdi
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Krishna, Aradhna
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Lillard, Dean R.
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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Legends in marketing
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ECONIS (ZBW)
9
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Opresnik, Marc Oliver
-
2020
-
Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
Saved in:
3
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
7
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
8
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
9
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
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