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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Business economics"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit-Organisation"
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Business economics
Consumer behaviour
Internationales Marketing
Konsumentenverhalten
Nonprofit-Organisation
Marketing management
160
Marketingmanagement
160
Marketing
84
Marketingtheorie
38
Marketing theory
37
Theorie
37
Theory
37
USA
16
United States
16
Strategisches Management
14
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11
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11
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9
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Rajan Varadarajan
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Berndt, Ralph
12
Sander, Matthias
12
Fantapié Altobelli, Claudia
11
Homburg, Christian
11
Melewar, T. C.
10
Hawkins, Del I.
9
Meissner, Hans Günther
9
Rajagopal
9
Vrontis, Demetris
9
Best, Roger J.
8
Bruhn, Manfred
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Esch, Franz-Rudolf
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Ko, Eunju
8
Kumar, V.
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Perreault, William D.
8
Spann, Martin
8
Wymer, Walter
8
Bauer, Hans H.
7
Douglas, Susan P.
7
Gierl, Heribert
7
McCarthy, Edmund Jerome
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Voeth, Markus
7
Wiedmann, Klaus-Peter
7
Boso, Nathaniel
6
Bruwer, Johan
6
Büschken, Joachim
6
Doole, Isobel
6
Foxall, Gordon R.
6
Gao, Tao
6
Keller, Kevin Lane
6
Kirchgeorg, Manfred
6
Laroche, Michel
6
Lowe, Robin
6
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6
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ECONIS (ZBW)
35
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31
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
32
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
33
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
34
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4th ed.
Persistent link: https://www.econbiz.de/10013476860
Saved in:
35
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
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