//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Internet marketing
Konsumentenverhalten
Marketing management
32
Marketingmanagement
32
Consumer behaviour
7
Marketing theory
6
Marketingtheorie
6
Deutschland
5
Germany
5
Marketing
5
Auslandsinvestition
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Eastern Europe
3
Emerging economies
3
Foreign investment
3
Marketingstrategie
3
Osteuropa
3
Ostmitteleuropa
3
Schwellenländer
3
Bibliometrics
2
Bibliometrie
2
Emerging markets
2
International market entry
2
International marketing
2
Internationaler Markteintritt
2
Joint Venture
2
Joint venture
2
Management
2
Market research
2
Marktforschung
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Philip Kotler
2
Sustainability
2
Sustainable development
2
17.06.1993
1
A general theory of marketing
1
Acceptability
1
Accessibility
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Graue Literatur
Aufsatz in Zeitschrift
8
Lehrbuch
8
Textbook
6
Collection of articles of several authors
5
Sammelwerk
5
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Sammlung
4
Aufsatzsammlung
2
Konferenzschrift
2
Non-commercial literature
2
Case study
1
Conference proceedings
1
Fallstudie
1
Festschrift
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
9
German
1
Author
All
Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Ko, Eunju
10
Melewar, T. C.
10
Vrontis, Demetris
10
Homburg, Christian
7
Kumar, V.
7
Wiedmann, Klaus-Peter
7
Bang, Nguyen
6
Gao, Tao
6
Gierl, Heribert
6
Laroche, Michel
6
Pauwels, Koen
6
Spann, Martin
6
Verhoef, Peter C.
6
Boso, Nathaniel
5
Bruwer, Johan
5
Dekimpe, Marnik G.
5
Gnizy, Itzhak
5
Kim, Kyung Hoon
5
Kim, Sang Jin
5
Kushwaha, Tarun
5
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Palmatier, Robert W.
5
Rohm, Andrew J.
5
Smith, N. Craig
5
Sultan, Fareena
5
Thomas, Sujo
5
Šerić, Maja
5
Agnihotri, Raj
4
Bang Nguyen Viet
4
Bauer, Hans H.
4
Calantone, Roger J.
4
Chang, Chun-Tuan
4
Clement, Michel
4
Eisend, Martin
4
Eisingerich, Andreas B
4
Felix, Reto
4
Gil Saura, Irene
4
Grewal, Dhruv
4
more ...
less ...
Institution
All
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
2
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
4
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
Saved in:
5
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
6
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
7
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
8
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
9
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
10
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->