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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Internationales Marketing
Konsumentenverhalten
Marketing management
17
Marketingmanagement
17
Consumer behaviour
6
Marketing theory
5
Marketingtheorie
5
Emerging economies
3
Marketing
3
Schwellenländer
3
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2
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2
Corporate Social Responsibility
2
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2
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2
International marketing
2
Nachhaltige Entwicklung
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Philip Kotler
2
Sustainable development
2
A general theory of marketing
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1
Brand management
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Broadening of marketing
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Gerald Zaltman
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English
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Melewar, T. C.
9
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
7
Gao, Tao
6
Gierl, Heribert
6
Laroche, Michel
6
Verhoef, Peter C.
6
Boso, Nathaniel
5
Bruwer, Johan
5
Dekimpe, Marnik G.
5
Gnizy, Itzhak
5
Kushwaha, Tarun
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Calantone, Roger J.
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Eisingerich, Andreas B
4
Homburg, Christian
4
Javalgi, Rajshekhar G.
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Kureshi, Sonal
4
Laukkanen, Tommi
4
Lee, Tzong-ru
4
Martínez-López, Francisco J.
4
Mohammad Falahat
4
Oh, Han-Mo
4
Palmatier, Robert W.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Petersen, J. Andrew
4
Shoham, Aviv
4
Wiedmann, Klaus-Peter
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
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Marketing theory
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Review of marketing research
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
2
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
4
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
5
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
6
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
7
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
8
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
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