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person:"Kotler, Philip"
~person:"Bang, Nguyen"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Beziehungsmarketing
Internationales Marketing
Konsumentenverhalten
Marketing management
24
Marketingmanagement
24
Consumer behaviour
10
Brand management
5
Markenführung
5
Marketing theory
5
Marketingtheorie
5
Innovation
4
Marketing
4
China
3
Emerging economies
3
Market research
3
Marktforschung
3
Relationship marketing
3
Schwellenländer
3
Bibliometrics
2
Bibliometrie
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
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Emerging markets
2
Innovation management
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Innovationsmanagement
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International marketing
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Internet marketing
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Markenimage
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Market orientation
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Nachhaltige Entwicklung
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Online-Marketing
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Philip Kotler
2
Social Web
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Social web
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Sustainable development
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radical innovation
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A general theory of marketing
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Kotler, Philip
Bang, Nguyen
Chadraba, Petr
Sheth, Jagdish N.
Vrontis, Demetris
13
Kumar, V.
12
Melewar, T. C.
10
Ko, Eunju
9
Terho, Harri
9
Palmatier, Robert W.
8
Verhoef, Peter C.
8
Gierl, Heribert
7
Gao, Tao
6
Laroche, Michel
6
Laukkanen, Tommi
6
O'Cass, Aron
6
Petersen, J. Andrew
6
Bauer, Hans H.
5
Boso, Nathaniel
5
Bruwer, Johan
5
Calantone, Roger J.
5
Casidy, Riza
5
Chang, Chun-Tuan
5
Dekimpe, Marnik G.
5
Eisend, Martin
5
Eisingerich, Andreas B
5
Kim, Kyung Hoon
5
Kim, Sang Jin
5
Kushwaha, Tarun
5
Lee, Tzong-ru
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Šerić, Maja
5
Bang Nguyen Viet
4
Bruhn, Manfred
4
Donthu, Naveen
4
Edelman, David C.
4
Gil Saura, Irene
4
Gilmore, Audrey
4
Gnizy, Itzhak
4
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing theory
1
Review of marketing research
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
13
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1
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13
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1
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
6
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
7
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
8
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
9
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
10
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
1
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