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person:"Kotler, Philip"
~person:"Bauer, Hans H."
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Beziehungsmarketing
Internationales Marketing
Konsumentenverhalten
Marketing management
26
Marketingmanagement
26
Consumer behaviour
8
Theorie
6
Theory
6
Marketing theory
5
Marketingtheorie
5
Relationship marketing
4
Emerging economies
3
Market research
3
Marketing
3
Marktforschung
3
Preismanagement
3
Pricing strategy
3
Schwellenländer
3
Bibliometrics
2
Bibliometrie
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer analysis
2
Customer value
2
Emerging markets
2
Firm valuation
2
International marketing
2
Investitionsrechnung
2
Investment appraisal techniques
2
Kundenanalyse
2
Kundenwert
2
Nachhaltige Entwicklung
2
Philip Kotler
2
Sustainable development
2
Unternehmensbewertung
2
A general theory of marketing
1
Acceptability
1
Accessibility
1
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1
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Article
13
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
14
Aufsatzsammlung
6
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
5
Non-commercial literature
5
Collection of articles written by one author
4
Sammlung
4
Festschrift
3
Arbeitspapier
2
Aufsatz im Buch
2
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Lehrbuch
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Working Paper
2
Case study
1
Conference proceedings
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English
10
German
4
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Kotler, Philip
Bauer, Hans H.
Chadraba, Petr
Sheth, Jagdish N.
Vrontis, Demetris
13
Kumar, V.
12
Melewar, T. C.
10
Ko, Eunju
9
Terho, Harri
9
Palmatier, Robert W.
8
Verhoef, Peter C.
8
Gierl, Heribert
7
Gao, Tao
6
Laroche, Michel
6
Laukkanen, Tommi
6
O'Cass, Aron
6
Petersen, J. Andrew
6
Boso, Nathaniel
5
Bruwer, Johan
5
Calantone, Roger J.
5
Casidy, Riza
5
Chang, Chun-Tuan
5
Dekimpe, Marnik G.
5
Eisend, Martin
5
Eisingerich, Andreas B
5
Kim, Kyung Hoon
5
Kim, Sang Jin
5
Kushwaha, Tarun
5
Lee, Tzong-ru
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Šerić, Maja
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Bruhn, Manfred
4
Donthu, Naveen
4
Edelman, David C.
4
Gil Saura, Irene
4
Gilmore, Audrey
4
Gnizy, Itzhak
4
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
Review of marketing research
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
14
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1
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10
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14
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1
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
5
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
6
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
7
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
8
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
9
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
10
Smart Shopper-Gefühle : Entstehung, Konsequenzen und Implikationen für das Marketing
Bauer, Hans H.
;
Reichardt, Tina
;
Exler, Stefanie
- In:
Handelsforschung
21
(
2007
),
pp. 379-400
Persistent link: https://www.econbiz.de/10003453565
Saved in:
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