//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Fantapié Altobelli, Claudia"
~person:"Kushwaha, Tarun"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Konsumentenverhalten
Marketing management
44
Marketingmanagement
44
Consumer behaviour
17
Brand management
16
Markenführung
16
Marketing
8
Brand image
7
Markenimage
7
Beziehungsmarketing
6
International marketing
6
Relationship marketing
6
Brand
5
Corporate reputation
5
Firmenimage
5
Markenartikel
5
Marketing theory
5
Marketingtheorie
5
USA
4
United States
4
Communication
3
Einzelhandel
3
Emerging economies
3
Higher education institution
3
Hochschule
3
Innovation
3
Kommunikation
3
Retail trade
3
Schwellenländer
3
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Confidence
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Distribution channel
2
Emerging markets
2
Employee retention
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
22
Lehrbuch
14
Textbook
8
Collection of articles of several authors
5
Sammelwerk
5
Collection of articles written by one author
4
Sammlung
4
Aufsatzsammlung
3
Bibliografie enthalten
2
Bibliography included
2
Conference proceedings
1
Festschrift
1
Graue Literatur
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
more ...
less ...
Language
All
English
22
Author
All
Kotler, Philip
Chadraba, Petr
Fantapié Altobelli, Claudia
Kushwaha, Tarun
Melewar, T. C.
Sheth, Jagdish N.
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
7
Gao, Tao
6
Gierl, Heribert
6
Laroche, Michel
6
Verhoef, Peter C.
6
Boso, Nathaniel
5
Bruwer, Johan
5
Dekimpe, Marnik G.
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Calantone, Roger J.
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Gnizy, Itzhak
4
Homburg, Christian
4
Javalgi, Rajshekhar G.
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Kureshi, Sonal
4
Laukkanen, Tommi
4
Lee, Tzong-ru
4
Martínez-López, Francisco J.
4
Mohammad Falahat
4
Oh, Han-Mo
4
Palmatier, Robert W.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Shoham, Aviv
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
more ...
less ...
Published in...
All
Journal of marketing
3
The marketing review
3
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of general management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing theory
1
Qualitative market research : an international journal
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
3
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
6
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
9
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
10
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->