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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~type_genre:"Non-commercial literature"
~type_genre:"Reference book"
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Marketingmanagement
Marketing management
5
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3
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3
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3
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3
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Kotler, Philip
Chadraba, Petr
Hartley, Steven W.
Keller, Kevin Lane
Meffert, Heribert
17
Drees, Norbert
16
Backhaus, Klaus
12
Fritz, Wolfgang
12
Nufer, Gerd
12
Kaiser, Harry M.
11
Albers, Sönke
9
Bauer, Hans H.
9
Huber, Frank
9
Wiedmann, Klaus-Peter
9
Homburg, Christian
7
Kirchgeorg, Manfred
7
Brem, E.
5
Burmann, Christoph
5
Franses, Philip Hans
5
Simon, Hermann
5
Smith, N. Craig
5
Boulding, William
4
Chandon, Pierre
4
Kay, Rosemarie
4
Koschnick, Wolfgang J.
4
Kranzusch, Peter
4
Ormrod, Robert P.
4
Soberman, David A.
4
Spiller, Achim
4
Suprinovič, Olga
4
Söderlund, Magnus
4
Anderson, Kym
3
Appelmann, Eva
3
Bartling, Björn
3
Christen, Markus
3
Damania, Richard
3
Eagle, Lynne C.
3
Fehr, Ernst
3
Fok, Dennis
3
Forker, Olan D.
3
Gatignon, Hubert A.
3
Graber, Stéphane
3
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
3
DePaul University / College of Commerce
2
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Kellstadt Center for Marketing Analysis and Planning
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ECONIS (ZBW)
5
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1
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
Saved in:
2
Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
Kotler, Philip
-
2004
Persistent link: https://www.econbiz.de/10001857106
Saved in:
3
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
4
Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2003, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2003
Persistent link: https://www.econbiz.de/10003335199
Saved in:
5
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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