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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Kumar, V."
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Beziehungsmarketing
Internationales Marketing
Konsumentenverhalten
Marketing management
40
Marketingmanagement
40
Consumer behaviour
11
Relationship marketing
9
USA
7
United States
7
Marketing theory
6
Marketingtheorie
6
Emerging economies
5
Marketing
5
Schwellenländer
5
Bibliometrics
4
Bibliometrie
4
Brand management
4
Customer value
4
Kundenwert
4
Markenführung
4
Emerging markets
3
International marketing
3
Market research
3
Marktforschung
3
Measurement
3
Messung
3
Nachhaltige Entwicklung
3
Nachhaltigkeit
3
Sustainability
3
Sustainable development
3
Theorie
3
Theory
3
marketing strategy
3
Advertising
2
B-to-B-Marketing
2
Brand
2
Business-to-business marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Direct marketing
2
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Article
20
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Article in journal
Aufsatz in Zeitschrift
20
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Collection of articles written by one author
4
Sammelwerk
4
Sammlung
4
Aufsatzsammlung
3
Festschrift
3
Lehrbuch
2
Case study
1
Conference proceedings
1
Fallstudie
1
Graue Literatur
1
Konferenzschrift
1
Mehrbändiges Werk
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1
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1
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English
19
German
1
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Kotler, Philip
Chadraba, Petr
Kumar, V.
Sheth, Jagdish N.
Vrontis, Demetris
13
Melewar, T. C.
10
Ko, Eunju
9
Terho, Harri
9
Palmatier, Robert W.
8
Verhoef, Peter C.
8
Gierl, Heribert
7
Petersen, J. Andrew
7
Eisingerich, Andreas B
6
Gao, Tao
6
Laroche, Michel
6
Laukkanen, Tommi
6
O'Cass, Aron
6
Bauer, Hans H.
5
Boso, Nathaniel
5
Bruwer, Johan
5
Calantone, Roger J.
5
Casidy, Riza
5
Chang, Chun-Tuan
5
Dekimpe, Marnik G.
5
Eisend, Martin
5
Gnizy, Itzhak
5
Kim, Kyung Hoon
5
Kim, Sang Jin
5
Kushwaha, Tarun
5
Lee, Tzong-ru
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Šerić, Maja
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Bruhn, Manfred
4
Donthu, Naveen
4
Edelman, David C.
4
Gil Saura, Irene
4
Gilmore, Audrey
4
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Published in...
All
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Journal of marketing research : JMR
2
Review of marketing research
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing theory
1
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ECONIS (ZBW)
20
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1
-
10
of
20
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articles prioritized
date (newest first)
date (oldest first)
1
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
2
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
6
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
7
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
8
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
9
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
10
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
1
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