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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type:"article"
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Internationales Marketing
Konsumentenverhalten
Marketing management
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6
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6
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6
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Philip Kotler
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A general theory of marketing
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Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Melewar, T. C.
9
Homburg, Christian
8
Kumar, V.
8
Vrontis, Demetris
8
Ko, Eunju
7
Gao, Tao
6
Gierl, Heribert
6
Laroche, Michel
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Verhoef, Peter C.
6
Boso, Nathaniel
5
Bruwer, Johan
5
Craig, C. S.
5
Dekimpe, Marnik G.
5
Douglas, Susan P.
5
Javalgi, Rajshekhar G.
5
Kushwaha, Tarun
5
Loureiro, Sandra Maria Correia
5
Meissner, Hans Günther
5
Rohm, Andrew J.
5
Schultz, Don E.
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Sultan, Fareena
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Thomas, Sujo
5
Asmat Nizam Abdul Talib
4
Bang Nguyen Viet
4
Bang, Nguyen
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Cadogan, John W.
4
Calantone, Roger J.
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Chang, Chun-Tuan
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Gabrielsson, Peter
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Gnizy, Itzhak
4
Keller, Kevin Lane
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Kitchen, Philip J.
4
Kureshi, Sonal
4
Laukkanen, Tommi
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Lee, Tzong-ru
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Handbook of relationship marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
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Marketing theory
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Review of marketing research
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ECONIS (ZBW)
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1
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
2
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
4
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
5
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
6
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
7
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
8
Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
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