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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Nonprofit-Marketing"
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Nonprofit-Marketing
Marketing management
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Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Wymer, Walter
5
Andreasen, Alan R.
4
Tscheulin, Dieter K.
4
Boenigk, Silke
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Christa, Harald
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Dietrich, Martin
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Hohn, Stefanie
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Kim, Seon-Su
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
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Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
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2
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
3
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
4
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
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