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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
17
Marketingmanagement
17
Consumer behaviour
6
Konsumentenverhalten
6
Marketing theory
5
Marketingtheorie
5
Emerging economies
3
Marketing
3
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3
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2
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2
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Philip Kotler
2
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29.03.1996
1
A general theory of marketing
1
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Arbeitspapier
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16
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Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Kitchen, Philip J.
18
Morgan, Neil A.
18
Albers, Sönke
16
Calantone, Roger J.
16
Gilmore, Audrey
16
Homburg, Christian
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Bauer, Hans H.
15
Di Benedetto, C. Anthony
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Singh, Ramendra
14
Thrassou, Alkis
14
Dekimpe, Marnik G.
13
Fritz, Wolfgang
13
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Pauwels, Koen
12
Schultz, Don E.
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Verhoef, Peter C.
11
Wiedmann, Klaus-Peter
11
Dibb, Sally
10
Hanssens, Dominique M.
10
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Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
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AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
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Marketing theory
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Review of marketing research
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ECONIS (ZBW)
17
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1
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10
of
17
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date (oldest first)
1
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
2
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
3
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
6
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
7
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
8
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
9
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
10
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
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