//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
131
Marketingmanagement
131
Marketing
80
Marketing theory
36
Marketingtheorie
36
Theorie
25
Theory
25
USA
16
United States
16
Consumer behaviour
12
Konsumentenverhalten
12
Strategisches Management
12
Strategic management
10
Management
7
Marktforschung
7
Beziehungsmarketing
6
Nonprofit organization
6
Nonprofit-Organisation
6
Relationship marketing
6
Betriebswirtschaftslehre
5
Business economics
5
International marketing
5
Internationales Marketing
5
Market research
5
Marketingstrategie
5
Soziomarketing
5
Nonprofit marketing
4
Nonprofit-Marketing
4
Online-Marketing
4
Rajan Varadarajan
4
Social marketing
4
Welt
4
World
4
Auslandsinvestition
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Digitalisierung
3
Eastern Europe
3
Emerging economies
3
Foreign investment
3
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Book / Working Paper
107
Article
24
Type of publication (narrower categories)
All
Lehrbuch
43
Textbook
37
Collection of articles of several authors
18
Sammelwerk
18
Article in journal
16
Aufsatz in Zeitschrift
16
Glossar enthalten
16
Glossary included
16
Collection of articles written by one author
14
Sammlung
14
Aufsatz im Buch
8
Book section
8
Festschrift
7
Case study
6
Fallstudie
6
Aufsatzsammlung
5
Conference proceedings
4
Einführung
4
Konferenzschrift
4
Mehrbändiges Werk
4
Multi-volume publication
4
Graue Literatur
3
Guidebook
3
Non-commercial literature
3
Ratgeber
3
Reprint
2
Arbeitspapier
1
Interview
1
Nachschlagewerk
1
Reference book
1
Working Paper
1
more ...
less ...
Language
All
English
110
German
20
Hungarian
1
Author
All
Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
more ...
less ...
Institution
All
Pearson Studium
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
3
DePaul University / College of Commerce
2
AMACOM
1
Campus Verlag
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
Kellstadt Center for Marketing Analysis and Planning
1
Pearson Deutschland GmbH
1
more ...
less ...
Published in...
All
Legends in marketing
17
wi - Wirtschaft
6
Legends in strategic marketing
5
Always learning
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
wi / wirtschaft
2
wi wirtschaft
2
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing theory
1
McGrawHill education
1
Pearson Global edition
1
Pearson one
1
Prentice Hall marketing
1
Review of marketing research
1
Springer Business Cases
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
131
Showing
41
-
50
of
131
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
42
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
43
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
44
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
45
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
46
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2014
-
15. ed., global ed.
Persistent link: https://www.econbiz.de/10010187438
Saved in:
47
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
48
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
49
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
50
Marketing communication
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010235079
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->