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person:"Kotler, Philip"
~person:"Hartley, Steven W."
~person:"Hult, G. Tomas M."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reference book"
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Search: subject_exact:"Market-orientated perspective"
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Marketingmanagement
Marketing management
19
Marketing
5
Marketing theory
4
Marketingtheorie
4
Stakeholder
4
USA
4
United States
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Market orientation
2
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2
Nachhaltige Entwicklung
2
Philip Kotler
2
Sustainability
2
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2
A general theory of marketing
1
Advertising
1
Betriebliches Umfeld
1
Beziehungsmarketing
1
Bibliometrics
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Broadening of marketing
1
Business environment
1
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Disruptive marketing strategy
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Gerald Zaltman
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54
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24
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17
German
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Kotler, Philip
Hartley, Steven W.
Hult, G. Tomas M.
Keller, Kevin Lane
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dibb, Sally
10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Bruhn, Manfred
9
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AMS review : official publication of the Academy of Marketing Science
3
Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Advances in business marketing : a research annual
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Review of marketing research
1
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ECONIS (ZBW)
19
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1
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19
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1
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
2
The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 62-73
Persistent link: https://www.econbiz.de/10011822293
Saved in:
3
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
4
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
5
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
6
Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
Saved in:
7
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
8
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
9
Special issue: Sustainability
Hult, G. Tomas M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008909616
Saved in:
10
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
1
2
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