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person:"Kotler, Philip"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Life course"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reference book"
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Kotler, Philip
Hartley, Steven W.
Keller, Kevin Lane
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
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16
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Brettel, Malte
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14
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Thrassou, Alkis
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Morgan, Robert
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Palmatier, Robert W.
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Sheth, Jagdish N.
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Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
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Singh, Ramendra
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Dekimpe, Marnik G.
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10
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10
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AMS review : official publication of the Academy of Marketing Science
1
Advances in business marketing : a research annual
1
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1
Journal of marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
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Review of marketing research
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ECONIS (ZBW)
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1
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
3
Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
Saved in:
4
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
5
Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
Kotler, Philip
-
2004
Persistent link: https://www.econbiz.de/10001857106
Saved in:
6
A sales forecasting model for firms selling projects "to-order"
Rudelius, William
- In:
Advances in business marketing : a research annual
4
(
1990
),
pp. 147-175
Persistent link: https://www.econbiz.de/10001097979
Saved in:
7
Marketing-hadviselés az 1980-as években : a piacpolitika világbajnokai: a japánok
Kotler, Philip
- In:
Marketing : a Marketing Centrum OPK Kft. folyóirata
(
1985
)
Persistent link: https://www.econbiz.de/10001266875
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