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person:"Kotler, Philip"
~person:"Hartley, Steven W."
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reference book"
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A general theory of marketing
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Kotler, Philip
Hartley, Steven W.
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
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Kitchen, Philip J.
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Pitt, Leyland F.
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Yan, Ruiliang
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Ko, Eunju
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10
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Dekimpe, Marnik G.
10
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AMS review : official publication of the Academy of Marketing Science
1
Advances in business marketing : a research annual
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Review of marketing research
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ECONIS (ZBW)
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1
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
3
Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
Kotler, Philip
-
2004
Persistent link: https://www.econbiz.de/10001857106
Saved in:
4
A sales forecasting model for firms selling projects "to-order"
Rudelius, William
- In:
Advances in business marketing : a research annual
4
(
1990
),
pp. 147-175
Persistent link: https://www.econbiz.de/10001097979
Saved in:
5
Marketing-hadviselés az 1980-as években : a piacpolitika világbajnokai: a japánok
Kotler, Philip
- In:
Marketing : a Marketing Centrum OPK Kft. folyóirata
(
1985
)
Persistent link: https://www.econbiz.de/10001266875
Saved in:
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