//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Ibrahim, Essam"
~person:"Sabel, Hermann"
~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
~subject:"Wettbewerb"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Strategisches Management
Wettbewerb
Marketing management
138
Marketingmanagement
138
Marketing
89
Marketing theory
36
Marketingtheorie
36
Theorie
30
Theory
30
USA
16
United States
16
Consumer behaviour
15
Strategic management
11
Management
7
Betriebswirtschaftslehre
6
Beziehungsmarketing
6
Business economics
6
International marketing
6
Internationales Marketing
6
Marktforschung
6
Nonprofit organization
6
Nonprofit-Organisation
6
Relationship marketing
6
Deutschland
5
Germany
5
Soziomarketing
5
Competition
4
Distribution channel
4
Market research
4
Nonprofit marketing
4
Nonprofit-Marketing
4
Online-Marketing
4
Rajan Varadarajan
4
Social marketing
4
Vertriebsweg
4
Welt
4
World
4
Competitive advantage
3
Corporate Social Responsibility
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Book / Working Paper
25
Article
6
Type of publication (narrower categories)
All
Lehrbuch
8
Textbook
7
Collection of articles written by one author
6
Sammlung
6
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
3
Case study
2
Fallstudie
2
Guidebook
2
Ratgeber
2
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
26
German
5
Author
All
Kotler, Philip
Ibrahim, Essam
Sabel, Hermann
Sheth, Jagdish N.
Homburg, Christian
13
Piercy, Nigel
12
Bruhn, Manfred
11
Pfeffermann, Nicole
11
Wiedmann, Klaus-Peter
11
Vrontis, Demetris
10
Aaker, David A.
9
Best, Roger J.
9
Cravens, David W.
9
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Keller, Kevin Lane
9
Spann, Martin
9
Ko, Eunju
8
Kumar, V.
8
Kuß, Alfred
8
Melewar, T. C.
8
Bauer, Hans H.
7
Gierl, Heribert
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Tomczak, Torsten
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Day, George S.
6
Foxall, Gordon R.
6
Gilmore, Audrey
6
Martin, Kelly D.
6
Mothersbaugh, David L.
6
Rajagopal
6
Schultz, Don E.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Gao, Tao
5
Johnson, Jean L.
5
more ...
less ...
Published in...
All
Legends in marketing
4
Legends in strategic marketing
2
Gabler Edition Wissenschaft
1
Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
Marketing theory
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
3
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
4
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
5
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
6
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Opresnik, Marc Oliver
-
2020
-
Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
Saved in:
7
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
8
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
9
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
10
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->