//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Ibrahim, Essam"
~person:"Sabel, Hermann"
~subject:"Strategisches Management"
~subject:"United States"
~subject:"Wettbewerb"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Strategisches Management
United States
Wettbewerb
Marketing management
98
Marketingmanagement
98
Marketing
80
Theorie
27
Theory
27
Marketing theory
24
Marketingtheorie
24
USA
16
Strategic management
8
Management
7
Betriebswirtschaftslehre
6
Business economics
6
Nonprofit organization
6
Nonprofit-Organisation
6
Consumer behaviour
5
Deutschland
5
Germany
5
Konsumentenverhalten
5
Soziomarketing
5
Competition
4
Distribution channel
4
Nonprofit marketing
4
Nonprofit-Marketing
4
Online-Marketing
4
Social marketing
4
Vertriebsweg
4
Competitive advantage
3
Digitalisierung
3
Globalisierung
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Marketingstrategie
3
Nonprofit management control
3
Nonprofit-Controlling
3
Selling
3
Social Marketing
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
30
Article
1
Type of publication (narrower categories)
All
Lehrbuch
19
Textbook
16
Glossar enthalten
4
Glossary included
4
Case study
3
Fallstudie
3
Guidebook
2
Ratgeber
2
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Einführung
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
25
German
6
Author
All
Kotler, Philip
Ibrahim, Essam
Sabel, Hermann
Kaiser, Harry M.
12
Piercy, Nigel
12
Keller, Kevin Lane
10
Bruhn, Manfred
9
Cravens, David W.
9
Pfeffermann, Nicole
9
Hawkins, Del I.
8
Kumar, V.
8
Aaker, David A.
7
Perreault, William D.
7
Tomczak, Torsten
7
Day, George S.
6
Homburg, Christian
6
Krohmer, Harley
6
Kuß, Alfred
6
Mothersbaugh, David L.
6
Trout, Jack
6
Best, Roger J.
5
Boyd, Harper W.
5
Ford, John B.
5
Gupta, Sunil
5
Hult, G. Tomas M.
5
Johnson, Jean L.
5
Kerin, Roger A.
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Lindgreen, Adam
5
Morgan, Neil A.
5
Narang, Shanker
5
Newman, Bruce I.
5
Percy, Larry
5
Proctor, Tony
5
Ryan, Damian
5
Soberman, David A.
5
Song, Michael
5
Varadarajan, Rajan
5
Vrontis, Demetris
5
Walters, David
5
Wiedmann, Klaus-Peter
5
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
1
Gabler Edition Wissenschaft
1
Legends in marketing
1
Lehrbuch
1
Prentice Hall marketing
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The Prentice Hall series in marketing
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
3
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
4
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
6
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
9
Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
10
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->