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person:"Kotler, Philip"
~person:"Kitchen, Philip J."
~subject:"Advertising"
~subject:"Digitalisierung"
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Kotler, Philip
Kitchen, Philip J.
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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Marketing communications
Kitchen, Philip J.
- In:
A reader in marketing communications
,
(pp. 1-9)
.
2005
Persistent link: https://www.econbiz.de/10003292715
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