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person:"Kumar, V."
~accessRights:"restricted"
~subject:"Kundenzufriedenheit"
~subject:"Performance-Messung"
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Kundenzufriedenheit
Performance-Messung
Beziehungsmarketing
27
Relationship marketing
27
Consumer behaviour
19
Konsumentenverhalten
19
Kundenwert
9
Customer integration
8
Kundenintegration
8
Customer value
6
customer engagement
6
Customer engagement
5
Firm performance
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Kundenmanagement
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Unternehmenserfolg
5
customer lifetime value
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Brand image
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Customer satisfaction
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Markenimage
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Beziehungsmanagement
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Brand management
3
Dienstleistungsqualität
3
Markenführung
3
Marketing management
3
Marketingmanagement
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Service quality
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Viral marketing
3
Virales Marketing
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customer relationship management
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Key-Account-Management
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Leistungsmotivation
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Kumar, V.
Han, Heesup
26
Svensson, Göran
13
Prentice, Catherine
11
Rather, Raouf Ahmad
10
Bilgihan, Anil
9
Khan, Imran
9
Mattila, Anna S.
9
Quach, Sara
9
Ahn, Jiseon
8
Balaji, M. S.
8
Gustafsson, Anders
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Itani, Omar S.
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Klaus, Philipp
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Loureiro, Sandra Maria Correia
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So, Kevin Kam Fung
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Sreejesh, S.
8
Wong, IpKin Anthony
8
Gong, Taeshik
7
Hyun, Sunghyup Sean
7
Keiningham, Timothy
7
Kim, Wansoo
7
Tanford, Sarah
7
Aksoy, Lerzan
6
Cai, Ruiying
6
Fatma, Mobin
6
Gil Saura, Irene
6
Hollebeek, Linda D.
6
Hwang, Jinsoo
6
Izogo, Ernest Emeka
6
Japutra, Arnold
6
Johnson, Lester W.
6
Leckie, Civilai
6
Molinillo, Sebastian
6
Mortimer, Gary
6
Mpinganjira, Mercy
6
Park, Jungkun
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Rahman, Zillur
6
Roberts-Lombard, Mornay
6
Thaichon, Park
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Thurasamy Ramayah
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Journal of the Academy of Marketing Science
3
Customer engagement marketing
1
Journal of marketing
1
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ECONIS (ZBW)
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1
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
4
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
5
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
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