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person:"Kumar, V."
~person:"Verhoef, Peter C."
~subject:"Kundenzufriedenheit"
~subject:"Performance-Messung"
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Search: subject_exact:"Customer orientation"
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Kundenzufriedenheit
Performance-Messung
Beziehungsmarketing
135
Relationship marketing
135
Consumer behaviour
50
Konsumentenverhalten
50
Kundenwert
42
Customer value
37
Marketing management
23
Marketingmanagement
23
Customer satisfaction
16
Marketingtheorie
15
Customer integration
14
Kundenintegration
14
Marketing theory
14
Measurement
11
Messung
11
Kundenmanagement
10
Theorie
10
Theory
10
USA
10
United States
10
Dienstleistungsqualität
9
Einzelhandel
9
Performance measurement
9
Retail trade
9
Service quality
9
Firm performance
8
Unternehmenserfolg
8
Viral marketing
8
Virales Marketing
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
customer lifetime value
7
Customer engagement
6
Distribution channel
6
Internet marketing
6
Kundenbindungsprogramm
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21
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19
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19
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3
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English
22
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Kumar, V.
Verhoef, Peter C.
Han, Heesup
33
Homburg, Christian
23
Svensson, Göran
21
Mattila, Anna S.
20
Prentice, Catherine
19
Gil Saura, Irene
16
Aksoy, Lerzan
14
Hyun, Sunghyup Sean
14
Mittal, Vikas
14
Gustafsson, Anders
13
Usman, Osly
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Keiningham, Timothy
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Bruhn, Manfred
10
McColl-Kennedy, Janet R.
10
Ringle, Christian M.
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Khan, Imran
9
Larivière, Bart
9
Park, Jungkun
9
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Journal of the Academy of Marketing Science
5
Journal of marketing
4
Customer engagement marketing
1
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Universia business review : UBR
1
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ECONIS (ZBW)
22
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1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
3
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
4
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
5
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
6
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
7
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
8
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
9
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
10
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
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