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person:"López Acevedo, Gladys"
~person:"Rajagopal"
~subject:"Brand management"
~subject:"Economic reform"
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López Acevedo, Gladys
Rajagopal
Bergoeing, Raphael
13
Kehoe, Patrick J.
11
Kehoe, Timothy Jerome
11
Soto, Raimundo
11
Tornell, Aaron
7
Kehoe, Timothy J.
6
Lustig, Nora
6
Ros, Jaime
6
Ruhl, Kim J.
6
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5
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5
Moreno-Brid, Juan Carlos
5
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4
Airola, Jim
3
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3
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3
Juhn, Chinhui
3
Schweickert, Rainer
3
Steiner, Roberto
3
Alarcón González, Diana
2
Biles, James J.
2
Bortz, Jeffrey L.
2
Cleff, Thomas
2
Cline, William R.
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Faust, Jörg
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Gandy, Daniel Ross
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Guzman, Francisco
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Heredia, Blanca
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Naím, Moisés
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Palma-Rangel, Manuel
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Pigozzi, Bruce W.
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International journal of business excellence
2
Dexterity in global business : a cross-dimensional analysis
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research
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1
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
4
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
5
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
6
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
7
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
8
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
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