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person:"Müller-Kirschbaum, Thomas"
~person:"Javorcik, Beata K. Smarzynska"
~person:"Rahman, Zillur"
~person:"Rekom, Johan van"
~person:"Swoboda, Bernhard"
~person:"Tolba, Ahmed"
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Search: subject_exact:"Detergent industry"
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Waschmittelindustrie
13
Detergent industry
12
Auslandsinvestition
5
Foreign investment
5
Handelsliberalisierung
5
Mexico
5
Mexiko
5
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Müller-Kirschbaum, Thomas
Javorcik, Beata K. Smarzynska
Rahman, Zillur
Rekom, Johan van
Swoboda, Bernhard
Tolba, Ahmed
Keller, Wolfgang
12
Javorcik, Beata Smarzynska
5
Tybout, James
5
Tybout, James R.
5
Löwenberg, Margot
3
Javorcik, Beata
2
Schisgall, Oscar
2
Bergmann, Uwe
1
Bockmühl, Dirk
1
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1
Perkoz, Koray
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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ECONIS (ZBW)
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1
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Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
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2
Openness and industrial response in a Wal-Mart world : a case study of Mexican soaps, detergents and surfactant producers
Javorcik, Beata K. Smarzynska
;
Keller, Wolfgang
; …
-
2006
Persistent link: https://www.econbiz.de/10003377784
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3
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
-
2012
Persistent link: https://www.econbiz.de/10009575239
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4
The global sustainability initiative at Henkel's Laundry and Home Care sector
Swoboda, Bernhard
;
Löwenberg, Margot
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 837-854)
.
2011
Persistent link: https://www.econbiz.de/10009310247
Saved in:
5
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
- In:
Cases on business and management in the MENA region : …
,
(pp. 205-217)
.
2011
Persistent link: https://www.econbiz.de/10009406252
Saved in:
6
Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "performance based on sustainability" : das Beispiel Henkel ; [aus dem Unternehmensbereich Wasch-...
Swoboda, Bernhard
;
Löwenberg, Margot
-
2010
Persistent link: https://www.econbiz.de/10008903702
Saved in:
7
Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
Saved in:
8
Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "Performance based on Sustainability" : das Beispiel Henkel [aus dem Unternehmensbereich Wasch-,...
Swoboda, Bernhard
;
Löwenberg, Margot
-
2010
Persistent link: https://www.econbiz.de/10008750883
Saved in:
9
The branding of Chhokra
Rahman, Zillur
- In:
Vision : the journal of business perspective
13
(
2009
)
3
,
pp. 61-68
Persistent link: https://www.econbiz.de/10003922599
Saved in:
10
Openess and industrial response in a Wal-Mart world : a case study of Mexican soaps, detergents and surfactant producers
Javorcik, Beata K. Smarzynska
;
Keller, Wolfgang
; …
- In:
The world economy : the leading journal on …
31
(
2008
)
12
,
pp. 1558-1580
Persistent link: https://www.econbiz.de/10003796630
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