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person:"Mankila, Merja"
~person:"Oehler, Andreas"
~person:"Spycher, Thomas"
~subject:"Bundling strategy"
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Bundling strategy
Privatkundengeschäft
24
Personal banking
23
Anlageberatung
8
Financial advisors
8
Leistungsbündel
7
Bank employees
6
Bankberufe
6
Beziehungsmarketing
6
Credit risk
6
Kreditrisiko
6
Mathematics
6
Mathematik
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Occupational qualification
6
Qualifikation
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Relationship marketing
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Schweiz
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Switzerland
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Deutschland
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Germany
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2006-2013
3
Bank
3
Competition
2
Consumer behaviour
2
Consumers
2
Dienstleistungsqualität
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Financial services
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Konsumentenverhalten
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Studierende
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Switching behaviour
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Theorie
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behavioral banking
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loan officers
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numeracy
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English
7
Author
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Mankila, Merja
Oehler, Andreas
Spycher, Thomas
Eichhorn, Franz-Josef
1
Hein, Manfred
1
Niemeier, Christian
1
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Handelshögskolan <Göteborg>
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Essays on strategic price bundling in retail banking
5
FE rapport / Department of Business Administration, School of Economics and Commercial Law, Göteborg University
1
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ECONIS (ZBW)
7
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1
Price bundling theory applied to retail banking
Mankila, Merja
-
1999
Persistent link: https://www.econbiz.de/10001514948
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2
Adding value to relationships through price bundling strategies in retail banking
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 63-84)
.
2002
Persistent link: https://www.econbiz.de/10001673445
Saved in:
3
Focusing on customer retention strategy in price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 85-114)
.
2002
Persistent link: https://www.econbiz.de/10001673448
Saved in:
4
Application of price bundling strategies in retail banking in Europe
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 117-151)
.
2002
Persistent link: https://www.econbiz.de/10001673449
Saved in:
5
Attracting students in retail banking through price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 153-186)
.
2002
Persistent link: https://www.econbiz.de/10001673451
Saved in:
6
Retaining students in retail banking through price bundling
Mankila, Merja
- In:
Essays on strategic price bundling in retail banking
,
(pp. 187-214)
.
2002
Persistent link: https://www.econbiz.de/10001673453
Saved in:
7
Essays on strategic price bundling in retail banking
Mankila, Merja
-
2001
Persistent link: https://www.econbiz.de/10001653426
Saved in:
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