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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Markenimage"
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Bilanzielle Bewertung
Einzelhandel
Markenimage
Handelsmarke
32
Store brand
32
Consumer behaviour
19
Konsumentenverhalten
19
Brand
15
Brand management
15
Markenartikel
15
Markenführung
15
Retail trade
13
Food retailing
7
Lebensmitteleinzelhandel
7
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Marketingmanagement
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German
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Martos-Partal, Mercedes
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Diallo, Mbaye Fall
8
Yagüe Guillén, María Jésus
8
Ailawadi, Kusum L.
7
Geyskens, Inge
7
Sethuraman, Raj
7
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Dekimpe, Marnik G.
5
González-Benito, Óscar
5
Martinelli, Elisa
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Abril Barrie, Carmen
4
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Alan, Yasin
3
Anselmsson, Johan
3
Boyle, Peter J.
3
Cliquet, Gérard
3
Dawes, John
3
Fornari, Daniele
3
Fornari, Edoardo
3
Fustinoni-Venturini, Mariana
3
Gendel-Guterman, Hanna
3
Harlam, Bari A.
3
Johansson, Ulf
3
Jones, Eugene
3
Karray, Salma
3
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3
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Harvard Graduate School of Business Administration
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
In times of crisis : perspectives and challenges of the 21st century
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business economics and management
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Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Schmalenbach business review : sbr
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Springer Proceedings in Business and Economics
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
17
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11
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17
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17
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11
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
12
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
13
The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 617-624
Persistent link: https://www.econbiz.de/10010128291
Saved in:
14
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
15
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
16
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Saved in:
17
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
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