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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Grandi, Sebastiano"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Handelsmarke
16
Store brand
16
Consumer behaviour
12
Konsumentenverhalten
12
Einzelhandel
9
Retail trade
9
Brand
7
Markenartikel
7
Brand management
6
Markenführung
6
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4
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4
Food retailing
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4
Retail price
4
Food trade
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Private label
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Martos-Partal, Mercedes
Grandi, Sebastiano
Dekimpe, Marnik G.
12
Geyskens, Inge
10
Yagüe Guillén, María Jésus
10
Diallo, Mbaye Fall
9
Gázquez-Abad, Juan Carlos
9
Rubio Benito, Natalia
9
González-Benito, Óscar
7
Steenkamp, Jan-Benedict E. M.
7
Dawes, John
6
Deleersnyder, Barbara
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Martínez-López, Francisco J.
6
Sethuraman, Raj
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Fornari, Daniele
5
Fornari, Edoardo
5
Gielens, Katrijn
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Boyle, Peter J.
4
Choi, Seung-chan
4
Gendel-Guterman, Hanna
4
Horvat, Sandra
4
Karray, Salma
4
Levy, Shalom
4
Lopez, Rigoberto A.
4
Lymperopoulos, Constantine
4
Martinelli, Elisa
4
Martín Herrán, Guiomar
4
Nenycz-Thiel, Magda
4
Olbrich, Rainer
4
Ter Braak, Anne
4
Ailawadi, Kusum L.
3
Anselmsson, Johan
3
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Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of marketing
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ECONIS (ZBW)
16
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16
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
Taking advantage of the gluten-free opportunity : assortment as the key driver for modern grocery retailers
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012666032
Saved in:
5
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
6
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
7
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
8
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
9
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
10
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
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