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person:"Martos-Partal, Mercedes"
~person:"Gedenk, Karen"
~person:"Geyskens, Inge"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Spain"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Bilanzielle Bewertung
Einzelhandel
Spain
Handelsmarke
47
Store brand
47
Consumer behaviour
26
Konsumentenverhalten
26
Retail trade
26
Brand management
22
Markenführung
22
Brand
19
Markenartikel
19
Brand image
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Deutschland
7
Germany
7
Spanien
7
Beziehungsmarketing
6
Relationship marketing
6
Einzelhandelspreis
5
Retail price
5
Competitive strategy
4
Erfolgsfaktor
4
Lieferantenmanagement
4
Private labels
4
Store brands
4
Strategisches Management
4
Success factor
4
Supplier relationship management
4
Wettbewerbsstrategie
4
private labels
4
Discounters
3
Distribution channel
3
Food retailing
3
Handelsmanagement
3
Handelsmarketing
3
Lebensmitteleinzelhandel
3
Market research
3
Marktforschung
3
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27
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Aufsatz in Zeitschrift
Case study
Article in journal
27
Aufsatzsammlung
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Arbeitspapier
7
Working Paper
7
Graue Literatur
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Non-commercial literature
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Sammelwerk
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English
26
German
5
Author
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Martos-Partal, Mercedes
Gedenk, Karen
Geyskens, Inge
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Dekimpe, Marnik G.
7
Gázquez-Abad, Juan Carlos
7
Rubio Benito, Natalia
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Martínez-López, Francisco J.
5
Beneke, Justin
4
González-Benito, Óscar
4
Gómez-Suárez, Mónica
4
Abril Barrie, Carmen
3
Cliquet, Gérard
3
Deleersnyder, Barbara
3
Keller, Kristopher Oliver
3
Oubiña, Javier
3
Sudhir, K.
3
Ter Braak, Anne
3
Alan, Yasin
2
Alić, Adi
2
Anselmsson, Johan
2
Assarzadegan, Parisa
2
Bodur, H. Onur
2
Boyle, Peter J.
2
Bronnmann, Julia
2
Burt, Steven
2
Chandra, Bibhas
2
Chen, Jing
2
Chimhundu, Ranga
2
Choi, Seung-chan
2
Chung, Hwan
2
Collins, Alan M.
2
Cuneo, Andres
2
Duan, Yongrui
2
Esteban-Millat, Irene
2
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Journal of retailing
5
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Business horizons
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of marketing science
1
Schmalenbach business review : sbr
1
The journal of brand management : an international journal
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ECONIS (ZBW)
31
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1
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10
of
31
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
5
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
6
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
7
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
8
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
9
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
10
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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