//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Martos-Partal, Mercedes"
~person:"Gedenk, Karen"
~person:"Geyskens, Inge"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Spain"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Bilanzielle Bewertung
Einzelhandel
Spain
Handelsmarke
70
Store brand
70
Consumer behaviour
38
Konsumentenverhalten
38
Retail trade
35
Brand
32
Markenartikel
32
Brand management
31
Markenführung
31
Brand image
18
Markenimage
18
Marketing management
12
Marketingmanagement
12
Deutschland
10
Germany
10
Beziehungsmarketing
9
Erfolgsfaktor
9
Relationship marketing
9
Success factor
9
Theorie
9
Theory
9
Competitive strategy
8
Strategisches Management
8
Wettbewerbsstrategie
8
Handelsmanagement
6
Handelsmarketing
6
Retail management
6
Retail marketing
6
Spanien
6
Accounting valuation
5
Einzelhandelspreis
5
Retail price
5
Competition
4
Designation of origin
4
Distribution channel
4
Herkunftsbezeichnung
4
Lieferantenmanagement
4
more ...
less ...
Online availability
All
Undetermined
17
Free
5
Type of publication
All
Article
26
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatzsammlung
8
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Conference paper
2
Konferenzbeitrag
2
Aufsatz im Buch
1
Book section
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
28
German
13
Spanish
1
Author
All
Martos-Partal, Mercedes
Gedenk, Karen
Geyskens, Inge
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Yagüe Guillén, María Jésus
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
11
Dekimpe, Marnik G.
8
Rubio Benito, Natalia
8
Ailawadi, Kusum L.
7
Diallo, Mbaye Fall
6
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Steenkamp, Jan-Benedict E. M.
6
Calvo-Porral, Cristina
5
Deleersnyder, Barbara
5
Martinelli, Elisa
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Koll, Oliver
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Cliquet, Gérard
3
Cuneo, Andres
3
Fornari, Daniele
3
Fornari, Edoardo
3
Gathen, Andreas von der
3
González-Benito, Oscar
3
Grandi, Sebastiano
3
Harlam, Bari A.
3
Inderst, Roman
3
Karray, Salma
3
Kelting, Katie
3
more ...
less ...
Published in...
All
Journal of retailing
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business horizons
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of marketing science
1
Schmalenbach business review : sbr
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
5
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
6
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
7
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
8
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
9
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
10
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->