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person:"Martos-Partal, Mercedes"
~person:"Gedenk, Karen"
~person:"Jiaranai Chaiyakarn Zheng"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Handelsmarke"
~type_genre:"Book section"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
Store brand
7
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Brand
2
Brand management
2
Markenartikel
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Markenführung
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Retail trade
2
Theorie
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Theory
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Asien
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Consumer behavior
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Germany
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Hypermarkets
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Markentransfer
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Marketing management
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Marketingmanagement
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Private label
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Relationship marketing
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Retailer loyalty
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Spillover effect
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Spillover-Effekt
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Store brands' equity
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Martos-Partal, Mercedes
Gedenk, Karen
Jiaranai Chaiyakarn Zheng
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Olbrich, Rainer
9
Ahlert, Dieter
6
Kenning, Peter
4
Braun, Daniela
3
Bruhn, Manfred
3
Burmann, Christoph
3
Möhlenbruch, Dirk
3
Strebinger, Andreas
3
Wolf, Annett
3
Battenfeld, Dirk
2
Bauer, Hans H.
2
Berndt, Ralph
2
Buhr, Carl-Christian
2
Choi, Seung-chan
2
Fornari, Daniele
2
Fornari, Edoardo
2
Grandi, Sebastiano
2
Grewe, Gundula
2
Gutjahr, Gert
2
Leitner, Amina
2
Martinelli, Elisa
2
Meffert, Heribert
2
Meixner, Oliver
2
Miskell, Peter
2
Schröder, Hendrik
2
Schweiger, Günter
2
Völckner, Franziska
2
Zentes, Joachim
2
Agic, Emir
1
Ahlert, Martin
1
Alic, Adi
1
Arce-Urriza, Marta
1
Ariciu, Adrian Laurentiu
1
Arnold, Brit
1
Bailey, Ruth
1
Balling, Richard
1
Baltas, George
1
Barsky, Robert B.
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Economies et sociétés ; 49,3
1
Handbook of marketing strategy
1
In times of crisis : perspectives and challenges of the 21st century
1
Perspektiven der Kommunikationspolitik
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
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ECONIS (ZBW)
7
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1
-
7
of
7
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date (oldest first)
1
Understanding factors affecting store brand purchase in times of crisis
Kaswengi, Joseph
;
Diallo, Mbaye Fall
- In:
In times of crisis : perspectives and challenges of the …
,
(pp. 147-159)
.
2018
Persistent link: https://www.econbiz.de/10011941148
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2
Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng
;
Shannon, Randall
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-26)
.
2018
Persistent link: https://www.econbiz.de/10013276245
Saved in:
3
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
4
Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Kaswengi, Joseph
-
2015
Persistent link: https://www.econbiz.de/10010527209
Saved in:
5
Private label strategies - myths and realities
Sethuraman, Raj
;
Raju, Jagmohan Singh
- In:
Handbook of marketing strategy
,
(pp. 318-335)
.
2012
Persistent link: https://www.econbiz.de/10009530853
Saved in:
6
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
7
Markenbewertung: State-of-the-Art
Sattler, Henrik
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 33-57)
.
2005
Persistent link: https://www.econbiz.de/10003088020
Saved in:
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