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person:"Martos-Partal, Mercedes"
~person:"Geyskens, Inge"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Wettbewerbsstrategie"
~type_genre:"Article in journal"
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Bilanzielle Bewertung
Einzelhandel
Wettbewerbsstrategie
Handelsmarke
29
Store brand
29
Consumer behaviour
15
Konsumentenverhalten
15
Retail trade
15
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12
Brand management
12
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12
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12
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private labels
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Einzelhandelspreis
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Food retailing
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New product development
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Martos-Partal, Mercedes
Geyskens, Inge
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Diallo, Mbaye Fall
6
Gázquez-Abad, Juan Carlos
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Martínez-López, Francisco J.
5
Rubio Benito, Natalia
5
Beneke, Justin
4
González-Benito, Óscar
4
Yagüe Guillén, María Jésus
4
Abril Barrie, Carmen
3
Cliquet, Gérard
3
Gómez-Suárez, Mónica
3
Keller, Kristopher Oliver
3
Oubiña, Javier
3
Sethuraman, Raj
3
Sudhir, K.
3
Ter Braak, Anne
3
Alan, Yasin
2
Alić, Adi
2
Anselmsson, Johan
2
Assarzadegan, Parisa
2
Bodur, H. Onur
2
Boyle, Peter J.
2
Bronnmann, Julia
2
Burt, Steven
2
Chandra, Bibhas
2
Chen, Jing
2
Chimhundu, Ranga
2
Choi, Seung-chan
2
Chung, Hwan
2
Collins, Alan M.
2
Cuneo, Andres
2
Dawes, John
2
Duan, Yongrui
2
Esteban-Millat, Irene
2
Fornari, Daniele
2
Fornari, Edoardo
2
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Journal of retailing
3
Marketing letters : a journal of research in marketing
2
Business horizons
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Schmalenbach business review : sbr
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
16
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1
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10
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16
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
7
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
8
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
9
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
10
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
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