//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Martos-Partal, Mercedes"
~person:"Kaswengi, Joseph"
~person:"Kotschedoff, Marco"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Store brand"
~subject:"Success factor"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Bilanzielle Bewertung
Einzelhandel
Store brand
Success factor
Handelsmarke
6
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Retail trade
2
Theorie
2
Theory
2
Bewertung
1
Beziehungsmarketing
1
Brand extension
1
Deutschland
1
Einzelhandelspreis
1
Erfolgsfaktor
1
Evaluation
1
Food retailing
1
Germany
1
Großbritannien
1
Hypermarkets
1
Lebensmitteleinzelhandel
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Retail price
1
Retailer loyalty
1
Spillover effect
1
Spillover-Effekt
1
Store brands' equity
1
Supermarkets
1
United Kingdom
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatzsammlung
9
Arbeitspapier
8
Working Paper
8
Graue Literatur
7
Non-commercial literature
7
Book section
6
Collection of articles of several authors
6
Sammelwerk
6
Case study
4
Fallstudie
4
Conference paper
3
Konferenzbeitrag
3
Collection of articles written by one author
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Konferenzschrift
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
3
German
2
French
1
Author
All
Martos-Partal, Mercedes
Kaswengi, Joseph
Kotschedoff, Marco
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Olbrich, Rainer
9
Ahlert, Dieter
6
Kenning, Peter
4
Braun, Daniela
3
Bruhn, Manfred
3
Burmann, Christoph
3
Möhlenbruch, Dirk
3
Strebinger, Andreas
3
Wolf, Annett
3
Battenfeld, Dirk
2
Bauer, Hans H.
2
Berndt, Ralph
2
Buhr, Carl-Christian
2
Choi, Seung-chan
2
Fornari, Daniele
2
Fornari, Edoardo
2
Grandi, Sebastiano
2
Grewe, Gundula
2
Gutjahr, Gert
2
Leitner, Amina
2
Martinelli, Elisa
2
Meffert, Heribert
2
Meixner, Oliver
2
Miskell, Peter
2
Schröder, Hendrik
2
Schweiger, Günter
2
Völckner, Franziska
2
Zentes, Joachim
2
Agic, Emir
1
Ahlert, Martin
1
Alic, Adi
1
Arce-Urriza, Marta
1
Ariciu, Adrian Laurentiu
1
Arnold, Brit
1
Bailey, Ruth
1
Balling, Richard
1
Baltas, George
1
Barsky, Robert B.
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Economies et sociétés ; 49,3
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
In times of crisis : perspectives and challenges of the 21st century
1
Perspektiven der Kommunikationspolitik
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
2
Understanding factors affecting store brand purchase in times of crisis
Kaswengi, Joseph
;
Diallo, Mbaye Fall
- In:
In times of crisis : perspectives and challenges of the …
,
(pp. 147-159)
.
2018
Persistent link: https://www.econbiz.de/10011941148
Saved in:
3
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
4
Les effets à long terme du marketing mix sur les ventes des MDD de terroir
Kaswengi, Joseph
-
2015
Persistent link: https://www.econbiz.de/10010527209
Saved in:
5
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
6
Markenbewertung: State-of-the-Art
Sattler, Henrik
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 33-57)
.
2005
Persistent link: https://www.econbiz.de/10003088020
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->