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person:"Martos-Partal, Mercedes"
~person:"Kaswengi, Joseph"
~person:"Möhlenbruch, Dirk"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Germany"
~subject:"Success factor"
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Bilanzielle Bewertung
Einzelhandel
Germany
Success factor
Handelsmarke
62
Store brand
62
Retail trade
26
Consumer behaviour
25
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Martos-Partal, Mercedes
Kaswengi, Joseph
Möhlenbruch, Dirk
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Olbrich, Rainer
15
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Dekimpe, Marnik G.
10
Deleersnyder, Barbara
8
Ahlert, Dieter
7
Ailawadi, Kusum L.
7
Geyskens, Inge
7
Grewe, Gundula
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Wolf, Annett
6
Calvo-Porral, Cristina
5
Gómez-Suárez, Mónica
5
Lamey, Lien
5
Martinelli, Elisa
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Braun, Daniela
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Kenning, Peter
4
Koll, Oliver
4
Kuhlmann, Raphael
4
Nies, Salome
4
Sethuraman, Raj
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Bauer, Hans H.
3
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Journal of retailing and consumer services
3
ERIM report series research in management
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Betriebswirtschaftliche Diskussionsbeiträge
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Documento de trabajo / Fundación de las Cajas de Ahorros
1
European journal of international management : EJIM
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International journal of retail & distribution management
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
41
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
4
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
5
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
6
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
7
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
8
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
9
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
10
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
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