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person:"Martos-Partal, Mercedes"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Own brand"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
31
Store brand
31
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
14
Markenführung
14
Brand
13
Markenartikel
13
Retail trade
13
Brand image
8
Markenimage
8
Spain
7
Spanien
7
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Relationship marketing
4
Deutschland
3
Germany
3
Brand loyalty
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Dienstleistungsqualität
2
Discounter
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Discounters
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Einzelhandelspreis
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Food retailing
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Großbritannien
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Messung
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New product development
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Preiswettbewerb
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Aufsatz in Zeitschrift
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Martos-Partal, Mercedes
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Geyskens, Inge
7
Diallo, Mbaye Fall
6
Gázquez-Abad, Juan Carlos
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Martínez-López, Francisco J.
5
Rubio Benito, Natalia
5
Beneke, Justin
4
González-Benito, Óscar
4
Abril Barrie, Carmen
3
Cliquet, Gérard
3
Gómez-Suárez, Mónica
3
Keller, Kristopher Oliver
3
Oubiña, Javier
3
Sethuraman, Raj
3
Sudhir, K.
3
Ter Braak, Anne
3
Alan, Yasin
2
Alić, Adi
2
Anselmsson, Johan
2
Assarzadegan, Parisa
2
Bodur, H. Onur
2
Boyle, Peter J.
2
Bronnmann, Julia
2
Burt, Steven
2
Chandra, Bibhas
2
Chen, Jing
2
Chimhundu, Ranga
2
Choi, Seung-chan
2
Chung, Hwan
2
Collins, Alan M.
2
Cuneo, Andres
2
Duan, Yongrui
2
Esteban-Millat, Irene
2
Fornari, Daniele
2
Fornari, Edoardo
2
Fustinoni-Venturini, Mariana
2
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Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
European journal of international management : EJIM
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
4
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
5
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
6
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
7
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
8
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
9
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
10
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
1
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